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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. You can run both PDFs through the same distribution channels...

  2. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns SEO Insights for Google Organic "(not provided)" This report shows how different browsers are performing on...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Doing SEO on a crappy site makes it slightly less crappy. Many marketers are over the moon about the 'new...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. However, a separate mobile site is not a requirement for a mobile...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. For example, if average site revenue is $100, then your Whales...