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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Display: The display-ad content and campaigns from which traffic originated The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the...

  2. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. For example, readers love top 5 or top 10 lists. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Also, if you have any proprietary data from any paid search...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. Many people utilize their Remarketing lists for targeting the GDN. However, you can also exclude Remarketing lists from your...