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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. When you're creating your campaigns, please be careful with your targeting. Upon launching the campaigns, we were relatively pleased...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Demographic Data Available in All Reporting Areas Demographic Reporting Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years.

  3. Small Business Social Media: 3 Tips to Get Started

    It makes sense to do this now so you know what badges, buttons, and content will perform best based on network and demographic of that network before making a lot of website changes. Each social network supports a demographic that likes different...

  4. 5 Remarketing Tips to Maximize Your Holiday SEM

    Target the “Wrong” Demographic To ensure you maintain your impression share on your surely valuable remarketing campaigns, turn up the volume! If you have any exclusions (genders, categories, placements) on your remarketing campaigns, consider...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Furthermore, you can separate campaigns by targeted regions, to make sure maximum budget is flowing to your ideal demographic. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and...

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much...

  7. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. To help begin the process of targeting paid search campaigns...