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Site Content Campaigns Advertising Placement Targeted

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  1. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. Enhanced campaigns: (Google rolled this relatively new feature out just a few months ago) "Google, please place...

  2. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  3. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  4. Placement-Targeted Campaigns: Taming the Beast

    In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. Our latest thinking is that the "start low, go high" strategy might doom some content...

  5. Killer Site Targeting: PPC Content Scrape & Bake Tools

    This week I'll turn to a new method for finding sites for Google AdWords placement-targeted content ad groups that will have you building great placement campaigns quickly and easily. You might want to go back and re-read my previous columns on...

  6. Tips for Google Site and Category Exclusion Tool

    Though you can choose search campaigns, you shouldn't -- the tool really only acts on keyword-targeted and placement-targeted content campaigns. Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified...