SEO News

Site Content Campaigns Advertising Demographic Targeting

RSS
  1. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. To help begin the process of targeting paid search campaigns...

  2. SearchDay | Setting Expectations for SEO

    Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad...

  3. Yahoo Adds Behavioral Targeting Features for Search and Display Ads

    New features are designed to extend the advertiser's control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    When measuring by breadth of features – including Spanish language capabilities (allowing Spanish keywords, Spanish Ads, mixing and matching) along with targeting capabilities (foreign countries, language, demographic, dayparting, and region...

  5. Planning your Search Strategy for the Latino Market

    It's important to gather demographic, consumer profile, and search research on how different U.S. Next: Producing, Promoting, and Testing your Latino-optimized search campaigns. For example, "Monografias is a very popular site in the Spanish...