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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Exclude In-App Ads From Campaigns When you're creating your campaigns, please be careful with your targeting.

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Furthermore, you can separate campaigns by targeted regions, to make sure maximum budget is flowing to your ideal demographic. Next, filter this report by removing paused or deleted campaigns. This is relatively quick and easy to do by duplicating...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions such as placements and remarketing lists are much more...

  4. SearchDay | Setting Expectations for SEO

    Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad...

  5. Yahoo Adds Behavioral Targeting Features for Search and Display Ads

    New features are designed to extend the advertiser's control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and...