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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. So how do you make more profit by knowing your competitor's AdWords account structure?

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns When managing campaigns via the GDN I prefer a diversified approach. We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: The Good: AdWords Dimension Paid working earned media and paid media together – is the strategy that is working most effectively. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now.

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. The key to Facebook ads, like any other form of digital advertising for that...