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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns When managing campaigns via the GDN I prefer a diversified approach. We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh: You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an acceptable level of visibility in...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage.