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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Doing SEO on a crappy site makes it slightly less crappy. Getting people to come to your site is only the beginning.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Upon launching the campaigns, we were relatively pleased with the initial click-through rates (CTR). When managing campaigns via the GDN I prefer a diversified approach. We allowed the campaigns to run for a few days to see if performance would...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Working with the PR and creative teams, she put up a quick landing page on the site where they could acknowledge the...