To learn how to add schema location markup check out Carrie Hill's step-by-step article. On-site factors Off-site factors Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site...
We left our homepage alone because we knewit was our top converting page and has the lowest bounce rate of any page on your site. How to Add Reviews to Your Site Using Schema Structured Data Markup How to Implement Video Microdata for Google but...
Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to...
If you don’t use WordPress, you can use a tool to mark up the data and add it to your site. Keep in mind that each will likely require some special formatting tweaks depending upon how your site's coding handles the data.
You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. You'll then copy and paste the coding into your site. When we're done, you'll have a set of code that you can remove...
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
On-site I didn’t have the email handy, but visited the site thinking I would easily find the deal from their homepage or "specials" section. Now – if this had been an email-subscriber-only offer, I could have understood the reasoning behind not...
Then I started roaming around the site and found that with a free account I had a nice variety of templates to choose from, their pricing was reasonable at $14.99 a month if I wanted to upgrade. I actually asked myself this question the other day...
Once it's uploaded, write a new page and embed the video on your own Web site. Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
Navigate their Web site. Rankings are great, but if your Web site isn't set up to help those visitors convert, you're just standing there next to the horse waiting for it to actually drink some water.
If we look at Google's code site, they talk a lot about "page speed" and not at all about "site speed," so let's get the vocabulary straight as we move forward. To help site owners get a handle on site speed and how to fix problems, Google gave us...
The right creative can increase conversion rates by targeting the visitors that have already been to your site. I was on the FetchBack site and went to FoxNews.com and saw the Fetchback.com display ad.
Many times, listing ads on a site that serves your niche may cost much less and deliver much more qualified traffic to your site. When you look for alternatives to Google AdWords (or even Bing or Yahoo PPC advertising), think about how people find...
This means that, in addition to your own site's PPC ad, you're listed at the top of the page when someone clicks on the PPC ad for one of those directories. Make sure you're the site your competition needs to beat -- not the other way around.
To "Entire Site" Although I've criticized them, Google Analytics is the best free Web site tracking program around. The best tool for finding backlinks that come into other people's Web sites is Yahoo Site Explorer.
Following some simple rules can make or break your ROI when you pay someone to manage your SEO, PPC, social media, and Web site content and design. You could keep Web site maintenance and design elements in-house, but hire an outside company to...
They've come up with a clever package name and need to integrate that into their Web site and Web marketing. Most small businesses will craft an e-mail blast and build a page on their Web site talking about the special.
This is true for any Web site with a purpose, be it e-commerce or a blog designed to share information. Put a search box on your site. Speaking of passwords, don't require me to sign up for your site.
Use this tool to find out the age and gender demographics of searchers who are most likely to use a keyword for a particular query -- then target your ad copy and Web site and landing page design toward that demographic.
I used the free version of CopyScape to check for duplicate content on the Web for each page of his flagship site. We were talking with a gentleman who has a flagship site, and about six "niche" sites that support subjects contained within that...
