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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    This appears if you have a fairly low volume site. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only one sported this new feature. With that said, my inner analytics nerd wanted to dig deeper.

  3. Small Business Social Media: 3 Tips to Get Started

    Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to...

  4. Structured Data First Steps: Adding Schema Location Markup to Your Website

    You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. You'll then copy and paste the coding into your site. When we're done, you'll have a set of code that you can remove...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  6. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    On-site I didn’t have the email handy, but visited the site thinking I would easily find the deal from their homepage or "specials" section. Now – if this had been an email-subscriber-only offer, I could have understood the reasoning behind not...