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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. In the majority of cases, this is an excellent time investment; a...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I produce my link audit sheets, I cross-reference them against this list so that I can just automatically disavow them. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. That’s where I analyze the site over time from a number of viewpoints. Then choose Organic Traffic from the System list of segments, which will...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But in aggregate, pages with low dwell time and high bounce rates, for example, may be problematic and certainly worth looking further at as part of your comprehensive content audit. So if you're taking inventory, low word count is a key indicator...