The study found that pictures of e-health devices proved to be very popular on the site. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit the site, the length of those visits, and the overall number of users it reaches on a daily or monthly basis.
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. This job typically falls to the SEO manager who is tasked with aligning...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based on their online behavior when they're not thinking about how they'll be perceived by their friends.
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. In a patent filed by Yahoo a few years back, (and excellently uncovered and covered...
Gently explain to them why they're wrong, and what the opportunity cost is of not actually doing something beneficial to the site. Looking at his work site he realized that both the www and non-www versions worked with no redirects, and no...
Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site. Use the press release and the news as a draw to bring readers further into your site.
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Career advice: Offer free career information and guidance to students in the form of potential career...
With and without “Official Site” in copy Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage...
What about the content that's already on your site? The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Site managers and marketers can become complacent with their sites, viewing the same top...
This piece got over 500,000 hits from StumbleUpon alone, translating into very effective link bait, and got a lot of new visitors to their site. Especially now, most of us do a lot more than simply build links or worry about rankings.
If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. Pay-per-click search marketing may have been invented in the second Clinton administration...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew...
How will this new site be better than your current site? It lays the groundwork for the planning, research, creation, development, implementation, and measurement of everything that lives on your site.
Following these quality guidelines will help Google find, index, and rank your site. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google.
The white line in the slide below is tablet use on the Guardian's main site as opposed to their paid app. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
The New School Site Audit – Identifying Areas for Growth Every site audit should include a look at the client’s local, GPS, and business listing presence. They are the children who can point out that the emperor has no clothes, or even worse that...
