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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. They declined the offer, but Yelp allegedly made negative reviews reappear on...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. The whois data for the site lists it as being owned by Lv ShaoHua and registered in...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #1: Create Robust Site Architecture And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates, lower bounce rates, and a high time-on-site.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.