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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already...

  2. Using Analytical Analysis to Help Improve Conversions

    Each of these user groups have different needs as well as perceptions of your site. Review the typical user through the site by converter and non-converter. First, where does a converter typically enter the site and how many pages do they traverse...

  3. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. In an effort to move beyond your inbox, discount aggregator Groupon recently...

  4. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. You may start at the most likely culprit based on which algorithms you believe may be affecting your...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    That means that Google is getting even more engagement data during the surge, even when the site has serious problems. The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit.

  6. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites