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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Whenever you’re updating a site’s content structure, building new...

  2. Learning to Carry Your SEO Baggage

    There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less than a wondrous gift.

  3. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    For example, if they are actively working on improving conversion rate, be sure to reinforce that the work you’re doing to optimize site speed can have a positive impact on conversion rates as well, so that project will provide additional help to...

  4. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. Until recent years, it seemed that almost any kind of link could help your site. For example, if the site had created all sorts of mini scholarships...