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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  3. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  4. Do Weak Links Reveal Powerful Opportunities?

    We can see that the site has a presence across a wide range of markets. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.

  5. Android’s New Feature Paves Way for Apps Replacing Web

    As with traditional websites, you don’t haveto be a developer to optimize a site, but it certainly helps. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  6. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  7. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. If you don’t start with the big rocks, the fundamental things your site must do for the users, then you end up optimizing the wrong things.

  8. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...