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  1. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    The new additions employ advanced ROI-based campaign management features to help search marketers move beyond a singular focus on bid management. Paid search has always been the marketing technique that allows brands and companies to attract the...

  2. The Search Engine Update, August 17, 2000, Number 83

    What the final word on plural vs.singular keywords? If you want to be found by people searching in both the singular and plural, you'll need to use both forms. Some search engines may automatically look for plurals if a singular is used, and vice...