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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Close variations include misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents. Keywords with the "+" sign must appear in the user's search exactly or as a close variant, such as misspellings, singular/plural...

  2. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    Tag all remaining DKI-eligible keywords as either singular or plural. Write both singular and plural versions of ads with DKI. Create logic that ensures subject/verb agreement, matching singular keywords with singular DKI ads and plural keywords...