Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
Capture more impressions with phrase and exact match keywords, but sacrifice search query control: With phrase and exact match keywords you can now include close variants, including misspellings, singular/plural forms, stemmings, accents and...
Video, social, mobile, local rankings all require much than a singular technical approach. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner. You're now a strategic thinker and not just a...
Tag all remaining DKI-eligible keywords as either singular or plural. Write both singular and plural versions of ads with DKI. Create logic that ensures subject/verb agreement, matching singular keywords with singular DKI ads and plural keywords...
There is no one-singular solution to effectively tracking and measuring all traffic. The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results.
Let’s pose a hypothetical to illustrate exactly how a singular piece of datum from one company can yield multiple pieces of usable, practical information for its direct competitors. Although it seems counter-intuitive, the better PPC campaigns are...
The user intent of the singular ‘red shoe’ could be to locate a specific red shoe, whereas the user intent of the plural ‘red shoes’ could be to peruse different kinds of red shoes; in both instances, it is important to direct the user to the...
With browsers emulating Google Chrome’s singular input field for both URLs and search queries, maybe this is in fact changing the face of search behavior. Me. LeapPad. Online. Now! Fortunately, most Search Engine Watch readers know at least the...
A good title could have a singular as well as plural version of your keyword. With the kids jingle belling And everyone telling you of “be of good cheer” It’s the most wonderful time of the year Screech….halt….bang!
Use the same plural vs singular form (e.g.hat" and "hats" will be seen as distinct). In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term.
Your PPC platform of choice may automatically account for differing singular and plural forms of keywords, but double-check this. Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful...
Singular keywords are seen as completely separate from plural variations, and even common misspellings are viewed as individual terms. So far in our journey of advanced PPC optimization techniques for adCenter, we've talked about the importance of...
From billboards that remind users that "Google tracks you" to a page talking about how DuckDuckGo allows you "escape the filter bubble," the company's approach has been all about this singular advantage.
When we look at the singular keyword “gift,” this generally reflects interest in Gifting Applications – that is, vehicles of gifting behavior such as gift baskets, gift cards, gift certificates, or even just gift ideas.
Intuitive touch interactions, beautiful design, and a singular focus on content. Not to be outdone by Rupert Murdoch's The Daily, Yahoo is launching Livestand, "a digital newsstand that continually offers new content to consumers, based on their...
Work to build these SEO processes into your social initiatives in order to becoming a more singular online marketing force: Where should enterprises allocate the bulk of their SEO budget this year? Seek out opportunities to realign these three core...
Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like "floor" and "flooring"). Have your campaigns? Chances are there are new ad formats and targeting options that you missed in the whirlwind of...
How to Add Singular and Plural Keywords to Your Page Titles - Michael Gray Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as reported by Search Engine Watch, as well as search news and tips from around the web.
Diversify the match types in for the singular and plural, while sticking with exact match on the misspelling. Include the singular, plural, and misspell in your campaigns. A surprisingly large percentage of paid search campaigns rely heavily on...
This singular focus on meeting demand, however, leaves them vulnerable to a variety of challenges: "As the wage earner here, it's your responsibility to show some consumer confidence and start buying things that will get the economy going, and...
