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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. When was the last time you used a single-word search term to find what you were...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. The key takeaway for search marketers is that single phrases are rarely typed into a search engine in...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and conversion, and re-engage...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. For instance, when we conducted the user research for an online florist, we didn't watch...