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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Do they have examples that describe how they identified user characteristics that...

  2. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. When was the last time you used a single-word search term to find what you were...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. The key takeaway for search marketers is that single phrases are rarely typed into a search engine in...