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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I asked him to list every person that helped him with his website over the past 12 months. Now, I know this person fairly well. I haven't done a single thing. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see this variation. You might have employees that feel like testing is going to end their world ‐ $X in...

  3. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Actions of the consumers will vary depending on the context, for example a person on the go is likely to respond differently to an ad than someone at a desktop computer. Google today announced an upgrade to AdWords called Enhanced Campaigns that...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I was amazed at how one person’s blog or post on a social network could be seen by executives of companies. A: Every single student raised their hand for Google. It was an amazing experience, and the students asked some outstanding questions, while...

  5. Can Facebook Graph Search Disrupt the Google Habit?

    Actually, Google may even be more habitual than brushing your teeth because the average person conducts 3 searches a day but probably only brushes twice. Online habits are no different, and there is no more ingrained habit for most of us than...