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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Make sure they're not the type of person who goes on a political rant or posts something obscene or offensive. This salesman single-handedly turned around Beal's negative perception of the brand, and Beal noted that "a single employee can make a...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Essentially, you could get a list of all the links a person had tweeted. Sometimes it isn't enough to ask your audience a single question. Research Content, Resource, Product and that's not even counting the individual links and shares to each...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    May buy again as another gift: Most of the time we don't buy gifts once for one person throughout the entire year. Many of the people who make holiday purchases have never been to your site, and they may make only that single gift-minded transaction.

  6. Why Google's Hummingbird Algorithm Isn't for the Birds

    Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball player) shirt (Product: [via Association of Product to Player to Team] Boston Celtics shirt #33) Let's break that down a little further, most importantly...