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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. One‐on‐one outreach for the one‐off link bait pieces has been getting increasingly harder and...

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Whatever your answer, consider if ramping up the emphasis you give to brainstorming could help you to produce dynamite content your audience will engage with, link to, and share. All these changes can be summarized with a single phrase – one that...

  4. Driving Consumer Insights With Mobile Analytics

    There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being used, you're not going to be able to monetize). You'll often find internally that every single department...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He worked through the weekend contacting the link builders they used about taking down the spammy links. I had to know what was going on, so it was time to analyze his link profile. Link Analysis – The Infiltration of Bad Links

  6. SEO Diagnostics: Urgent & Preventive Care

    When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. Nofollow (link attribute): Works best as a link-level tool