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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. Our biggest single category surveyed was General Retail and included businesses such as bicycle shops and gift...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, the single biggest argument against it is perhaps...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. If you write a guest post about "Challenges facing single brand retailers online" on a...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...