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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Consumers have choices, not only where to shop, but which search engine listing to click. In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with increased click-through rates.

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help you...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. To help you understand what's going on in the conversion funnel, you have...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    It's unique to every single device, just like the UDID so it would be an easy one-to-one replacement. If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for...

  5. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Click the heading links to jump down to that section. Example:  Estimated 150 social referral clicks to the website at social ad costs of $3.99 per click = $1,197 equivalent social ad value Advertising Value - Social SEO Improved Search Rank: e.g...

  7. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.