SEO News

Simulator

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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  2. 10 Steps to a Successful SEO Migration Strategy

    Avoid URL structures that can cause duplicate content and text the page template through a spider simulator to ensure that all the content and the page template can be seen by search engines. This can be especially challenging for large companies...

  3. Leftovers: 9 Google Updates Including, Yes, Already a Buzz Update

    Bid ideas are based on bid simulator data. So many Google updates. So little time. It was another overachieving week for Google. In addition to launching their own quasi-social network and acquiring Aardvark, they were busy pushing out a bunch of...