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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. Or, an intern they just hired. Good content does more than simply inform; it educates and sells. Sitting at the table, I've found I'm having a far easier time "selling" clients on the...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Do not write content simply to appeal to search engines. It's a mistake to simply measure the results of an SEO strategy based on one data point, such as rankings or phone calls. Whether you're managing a campaign yourself, or you've hired an SEO...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Google's radual socialization of search results is simply changing the link building model to one more of earned media (and arguably what is was always meant to be). Setting to work, Walling's team cleared up the 28 or so bugs that had crept into...

  4. Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

    Do a Google search for site:yourwebsite.com with your URL to see if your site is still indexed. Do a Google search for “yourwebsite.com” with your URL in quotations. Have you hired or otherwise allowed someone else to make changes to your site, and...