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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Google creates ads for search using information about your products communicated through the Google...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search. In addition, the sites republishing your content could simply noindex it and keep it out of Google's index.

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping. Possibilities range from simply achieving high search engine ranking...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. They simply need to "veto" the result. If requested, Google must remove 'inadequate...

  6. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. It should also be noted that you can't simply prescribe more antibiotics (or spend more...