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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's simply the question, "To which of the following sectors do you belong? The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories.

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The perception is sometimes that men know more simply because they sound more...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Many people simply forget that the success of a link, regardless of whether it is nofollowed or not, can also be measured in how much direct traffic that link generates. Another side effect of guest blogging was innocent webmasters being suckered...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). We have copious amounts of data at our fingertips, so the only reason content marketing as a...

  5. Dissecting Moz's 2013 Search Engine Ranking Factors

    Now to be fair, the report, and every mention of it, is quite clear on the fact that what it calls out is simply correlation. Even if it were still being updated, with no concrete idea of what factors play a part in its assignment, it wouldn't be a...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For example #SocialChat received kudo mentions in media outlets such as #SocialChat Blog Mentions, Mashable, Social Media Today, Social Times and Simply Measured, Stinson-Ross noted. Meet the new social media talk shows: Google+ Hangouts and...