Not only are you looking at different characters (Russian Cylliric and Simplified Chinese) there are other factors to consider. RenRen.com is nearly a carbon copy of Facebook, however with Chinese regulations and privacy controls, Facebook (if ever...
Ensure keywords offer relevance: Chinese is a complex language and the characters are only relevant in the context of the whole sentence. For example, in Chinese, there are 21 characters that represent the phrase "anti-virus.
Ad copy requirements: Titles are a maximum of 12 Chinese characters and maximum 34 Chinese characters for the description. Ad copy requirements: Titles max out at 20 Chinese characters and descriptions max out at 34 Chinese characters.
Bing admitted that it still has some "bugs" when it comes to results in Simplified Chinese characters. Nicholas Kristof took to the pages of the New York Times to call for a boycott of Bing. Yes, Kristoff is attempting to create the news instead of...
However, to make things difficult, there are multiple dialects in mainland China and multiple characters for the same keyword to consider. Converting your English terms to simplified Chinese terms using translation software probably won't do your...
For Latin languages, there's often a concern about using "extended" characters such as accent marks. This is virtually identical to a set of characters called Unicode, which itself is a greatly expanded version of the ASCII character set you may...
