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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    And with that, "tracking and optimization of RLSA is simplified even further. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads...

  2. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Originally written in 1975, the article was already a classic, even at...