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  1. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Originally written in 1975, the article was already a classic, even at...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Simplified Measurement - 3 Core Objectives Simplified Measurement - 3 Core Objectives Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising...

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    For the sample tactics listed above, the assumptions (slightly simplified for illustration purposes here) are as follows: When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time.