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Simplicity

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you. Select advertisers can now build their email marketing list right in Twitter.

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Despite its almost ludicrous simplicity, HitTail has always done the one thing it does really well - namely, identifying the long tail keyword opportunities you should optimize content for. Exactly a year ago today, you may have spotted the...