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There's also SimpleUsability's eye-tracking study, which showed that, despite some creative Facebook Timeline efforts from brands, Timeline brand page users actually find some of the new elements confusing.
Each key insight is followed by a tip enclosed in quotes, which comes directly from SimpleUsability’s report. A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process...
Search Engine Watch spoke with SimpleUsability’s founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release.
