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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two words abruptly inserted, mid-sentence in a conference call with employees, and the ripples could be found throughout the web. A simple Google search reveals how the event has impacted how AOL appears in search.

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    And only one of the statements in that previous sentence is true. For those in Australia who want to turn their house into "virtual artwork" on Street View, Google has unveiled Google SCHMICK – the Simple Complete House Makeover Internet Conversion...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Optimization in the previous sentence refers to decreasing the file size while still maintaining high quality images, and not image optimization for SEO (which they should tackle better as well). This recommendation was simple: "Set them up today!

  4. Search Marketing & the Fine Art of Nexting

    You, for example, already have an expectation that this sentence won’t end with a pineapple guava. It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting...

  5. 3 Essential Qualities of Enterprise Search Marketers

    Some people that we will work with might not know what a title tag is, let alone ever seen a robots.txt file or have never heard the word canonical used in a sentence. Just like simple paper patterns can be used as a foundation to construct...