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Simple Quality Scores

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  1. Don’t Neglect Landing Page Analysis

    These can quickly be picked out by obtaining the average quality score of each ad group, and then obtaining the standard deviation of all the keyword quality scores of those ad groups. A high standard deviation, say above 2, means keywords with...

  2. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Aggregate quality scores are now exposed in reporting, making it easier to identify low-performing ad groups. AdCenter’s quality score is a representation of how your ad is performing against expectations and although it doesn’t directly affect...

  3. SearchDay | Small Business Site Architecture

    Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received lately, seems to be a topic of high interest (and some high anxiety): PPC Quality Scores.

  5. Awesome Ad Groups: Small is Good

    The good news is that the secret to getting great CTRs, ad positions, CPCs and quality scores is pretty simple: the keywords in an ad group should be tightly related to each other and to the ad text. Over time the keywords and ads in such ad groups...