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Simple Quality Scores

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  1. Don’t Neglect Landing Page Analysis

    These can quickly be picked out by obtaining the average quality score of each ad group, and then obtaining the standard deviation of all the keyword quality scores of those ad groups. A high standard deviation, say above 2, means keywords with...

  2. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Aggregate quality scores are now exposed in reporting, making it easier to identify low-performing ad groups. AdCenter’s quality score is a representation of how your ad is performing against expectations and although it doesn’t directly affect...

  3. Data not judgement required for Nordic banks' Basel approach

    Other regulators in the Nordic region are taking a more pragmatic approach, allowing banks to use a mix of lower-quality data and expert judgement to fill the gaps in their databases. If banks want to use advanced models to calculate regulatory...

  4. SearchDay | Small Business Site Architecture

    Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search...

  5. Those Mysterious Quality Scores: Fundamentally Simple

    This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received lately, seems to be a topic of high interest (and some high anxiety): PPC Quality Scores.