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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. By doing this simple exercise, we can find less competitive keyword that...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Employ these simple (yet high-impact) best practices:

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As the graph shows, when midnight struck in China and Japan, Twitter exploded with more than 1.6 million tweets that included the term "Happy New Year". Expectedly, we found that Instagram, which has a simple integration with Twitter, ruled the...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.

  6. Could Bing Ever Overtake Google in Search?

    Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. Knowledge Graph Google is focused on deep learning and understanding what users...

  7. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Similar in many ways to Open Graph, Twitter Card is a simple protocol that allows you enrich how your content appears when tweeted. Open Graph Starting with the humble page title and meta description tags, metadata has grown to include a plethora...

  8. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety in the search results, Knowledge Graph results if applicable, and even In-Depth Article results if...