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Simple Fundamentally

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. In fact, it can be simple in many cases.

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    Simple Queryists" please feel free to slice, dice, dissect, and discuss below. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. Simple Queryists think that Google will shorten the query to something...

  3. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    A Simple Point Score Model But, fundamentally, for each given query, Google rates the value of given web pages for that query. As we walk through this, I'm going to use some mathematical concepts to explain why increases in ranking on specific...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. The issue here is that these ideas fundamentally desert what SEO aims to...

  5. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. It's magic is in a simple algorithm which identifies the...

  7. How Big Data is Fundamentally Changing Local Search

    Their findings further substantiated that the manner in which we communicate with our local community has fundamentally changed. Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery.