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  1. Do Weak Links Reveal Powerful Opportunities?

    It’s a simple jump to describe these topics as markets in which the domain is active. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more...

  2. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The steps here are simple, although successful execution generally takes time and thought. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    That means the top questions lurking behind a simple query might be answered more quickly than before. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Too many try to seek out simple technical problems that are causing issues versus trying to understand true user engagement. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Use this simple four-step test to determine whether a link is relevant or not: The idea here is simple. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip...

  9. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  10. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  11. Last-Minute SEO - Here Come the Holidays!

    This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...