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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Below are some of the results that we've uncovered by way of some simple Google searches. When I Googled [how to change tire], there were simple step-by-step instructions. You waited all year to dress up for Halloween and go door-to-door collecting...

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. And while that is true to some degree, it is also a view that is dangerously one-dimensional...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    It's a bully tactic plain and simple. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Your circles can be rearranged at will with a simple drag and drop. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The solution here is simple. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze. Once I heard the official announcement from Google...