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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Use this simple four-step test to determine whether a link is relevant or not: The idea here is simple. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  4. Last-Minute SEO - Here Come the Holidays!

    This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...

  5. Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

    Simple, powerful - and yet so many advertisers either don’t know about it or choose to ignore this fact. It is quite simple. For quite some time now, PPC practitioners have been telling you (or have been told) to steer clear of Bing Ads’ Syndicated...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Google subsidiary DoubleClick has announced three additional tools in the DoubleClick...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.