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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Every PPC professional knows that remarketing is a no-brainer.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics. Duplicate content: Very similar or exact versions of the same page across different URLs, boilerplate copy across multiple pages...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies.

  4. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to...