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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Imagine how helpful it would be to find out which products and services that they are selling and marketing the most so that you can consider selling (or avoiding) them as well. In the case of UHaul and Public Storage, UHaul does promote self...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    This year, CVS was really pushing their minute clinic services, with the keyword "cvs minute clinic" being searched about 40,500 times per month as of February 2013 and generating 467,000 results. Once again, it can be seen that pharmacies and...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the blogosphere, message boards, and forums continuously. Offer them after-hours shopping at your stores, a few free hours of your...