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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Duplicate content: Very similar or exact versions of the same page across different URLs, boilerplate copy...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? It's similar to a mob boss, who already "taxes" neighborhood businesses, then goes into a shop and threatens to...

  5. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. PPC has long been the cheapest, quickest, easiest way to...

  6. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. Consider how you can filter this report to compare similar pages together based on what's in the URL or title.

  7. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    With your product inventory at your fingertips in AdWords, you can seamlessly organize your products into product groups using any combination of product attributes. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use...