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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. Consider how you can filter this report to compare similar pages together based on what's in the URL or title.

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    With your product inventory at your fingertips in AdWords, you can seamlessly organize your products into product groups using any combination of product attributes. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? You can also see the type of audience visiting the site and similar sites that you can analyze. Internet Marketing is getting more and more competitive and if you want to run...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) Individuals who were similar to our previous customers (Similar Audiences) Our second strategy was based on user demographics (utilizing age, gender, and cookie-based...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, you can create new segments comprised solely of converting visitors, and then reengage them on Facebook with offers and promotions for similar or adjacent products. Most often, when visitors "bounce" from your website it's...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Trust will develop over time, and new products can then be proposed. Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. With the recent controversy surround guest blog posting, it is...