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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Whether it is seasonal holidays or having a typecast industry that shares similar content, going with the unexpected can make your content stand out. While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Guest posts that are only loosely related to the topic of the page receiving a link There are many other examples similar to the four above that can be constructed with a little thought – add yours to the comments if you like!

  3. FTC Tightens Online Disclosure Requirements

    Necessary disclosures should not be relegated to “terms of use” and similar contractual agreements. Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    So, similar to my first post on this topic, I’m going to let the students’ comments speak for themselves. And similar to last spring, I was incredibly impressed with the students. And similar to the first batch, the students didn’t disappoint!

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Don’t want multiple pages competing in search (which these pages would be since they contained similar content). In the second phase, they could start building a strong content generation strategy, add a blog, and write high quality posts answering...

  6. Is Agile Marketing the Future of Search in 2013?

    Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. My answer was to find out more about your audience and to learn what works best with...