The firm has also agreed that if the Class C shares are between one and five percent lower than the Class A shares it will offer a percentage of the difference to Class C shareholders in cash or additional shares.
But, for many marketers, making a slight adjustment in how they approach their marketing can make a significant difference in the quality of their content and ultimately, its efficacy in building an audience.
This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. In fact, a significant percentage of activity conducted via mobile device will translate to purchase via PC.
The difference in audience drives performance and provides opportunity. What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S.whom you can only find...
These included strong purchase intent among UK and U.S.mobile users and the significant role that location, research, and lifestyle play in mobile purchase decisions. Lifestyle differences in the UK vs.the U.S.likely play a role in this immediacy...
So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even a 7-inch tablet screen. And landscape vs.portrait, depending on how the user views the pages, can make a...
A2 beat A1 by a whopping 30 percent margin in CPA and conversion rate – and, with 400 clicks in a 30-day period, the data was significant. Now, look at the data to see if A2 beats both A1s by comfortable margin – and if that margin is bigger than...
If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.
Let's start by outlining the difference between a structured and unstructured citation. The ongoing sharing of valuable, relevant content that caters to the specific interests and intents of users on each platform you have a presence on, can have...
Walgreens is even including misspellings of their pharmacy such as "wallgreens flu shots", although for the most part these keywords don't receive a significant search volume and have a decent CPC. In addition, although overall results increased...
Remember, there is a significant difference between, "keyword," and, "search term. Ongoing PPC campaign optimization requires focused persistence. Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost...
Determine the difference between total benefits and total costs. GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content...
Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).
While on that slide, I provided a screenshot of a SERP and asked the class if they could point out the ads (and if they knew the difference between the ads and the free listings). Not one student understood the difference between the paid and...
When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Notice the dramatic difference in increase between QS 4...
This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear. Shares, likes, and comments appear to be significant drivers of Graph Search results.
Just like all good research, you want to gather a statistically significant amount of data directly from the source – your customers. While you should email a survey regardless of how many customers are on your list, a healthy pool would include 2...
If you see a significant difference in results, then you can be sure that your software is inaccurate. That’s a significant difference that might lead you to believe you are on to a winner. Besides, a difference between position one and two, or two...
Since on average, 16 percent of organic traffic comes from iPhones, this can be a significant loss and relabeling of search query data. In Danny Sullivan’s post covering the iOS 6 effect on organic search, he breaks down the difference between...
Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress each week, including the hypothesis of why you're running the test and how statistically significant the results are so far.
