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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. If you enable the option to filter bots, you will very likely see a drop, possibly...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. Any difference in rank is likely due the local search results pushing other results down on the...

  3. Nuances of Spanish Language Search Marketing

    When pages have minor but significant differences in content, then using rel="canonical" may not have as much impact as alternative hreflang annotations. Another major difference is that vosotros is often used as the plural of tú (the singular...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Some changes are more obvious than others, but some are such subtle tweaks that it can be really hard to notice the difference or to determine what exactly was impacted, especially if multiple changes are rolled out at once.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. It’s possible to reach statistically significant numbers with these survey...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. However, in this case, there was a stark difference between devices. Tablet Traffic Was Significant There are a few factors that may cause unqualified traffic, such as mobile...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Always make a statistically significant decisions. The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise. Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  8. 4 Critical Elements of a Successful Content Marketing Team

    It's easy to see how this kind of expertise can make a significant difference when you're tackling a content marketing project. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  9. 6 Essential Elements for Mobile SEO Success in 2014

    Page load speeds can have a significant impact on mobile user-experience and conversions. Providing information in an intuitive and easily digestible format, big buttons, and clear calls-to action will make a world of difference when it comes to a...

  10. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One of the most significant contributors to the low number of documented Panda recoveries is that while Searchmetrics is a great tool for diagnosing huge drops in visibility, it won't register massive gains in traffic once the site cleans up.