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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. In fact, of the sites studied, 72 percent of separate mobile URLs had errors, versus a...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. Now, 8.3 minutes per visitor for mobile web users is significant...