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Signals Distinguished Engineer

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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile is probably growing faster than anyone in the room expects," said Google's Distinguished Engineer Matt Cutts at SES San Francisco in September. These metrics include page-specific backlinks, social signals, and conversions.

  2. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    This is actually the topic of the latest Google webmaster help video from Google's Distinguished Engineer Matt Cutts. It's never going to be complete, they will continue to update it as spammers find new ways to rank and as they integrate new...

  3. How and When to Use 301 Redirects vs. Canonical

    Google's Distinguished Engineer Matt Cutts has said, you'll lose "just a tiny little bit, not very much at all" which "doesn't change over time". To reinforce this, the Google Webmaster Central Blog states "Additional URL properties, like PageRank...

  4. Matt Cutts: Google Didn't Make Panda & Penguin to Force People to Buy Ads

    It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often repeated "conspiracy theory," arguing that all Google updates are designed only to improve the user...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: Those are the signals we want to find and value the most...