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  1. How Link Building Changed in 2013

    Apparently they're considering this since they think that the quality signals from links are much lower than they were years ago. I turned to Duane Forrester, who manages Bing Webmaster Tools, for this one but in a nutshell, he backed up a lot of...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    So, as many users began visiting the low-quality content, more negative engagement signals were sent to Google. And at some point, the negative signals tipped the scales, and opened the site up to getting hit by Panda.

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    And in aggregate, a poor rel=canonical strategy could fire millions of bad SEO signals to the engines, which can severely impact rankings and traffic. Even if a problem was the result of an honest mistake, dangerous SEO signals can be sent to the...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Authorship is a social signal and social signals affect rank. Building authorship, as per above, can improve rank...

  6. SEO Diagnostics: Urgent & Preventive Care

    What you want is consistent signals with your URLs across your site. Canonical Signals There were two main issues that Audette pointed out with Canonical Signals: Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re...

  7. SEO Diagnostics: Proactive and Reactive Diplomacy

    For example SEO: “it’s only about how Google rates my content,” “build content and links will come,” “I just need good links/social signals,” or even “all my competitors cheat. Of course, the incredible webmaster tools given freely to us by search...