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Signals

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Channel data must not live in silos, so marketers...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. Any of these factors could lead to poor user engagement signals (short dwell...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...