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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. You have a great idea or product, some money to invest, eager customers, and great workers.

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. It's Valentine's week.