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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. "Which Update?" Is the Wrong Question

    The question to ask if you’re at this stage is, "Which ranking signals could possibly be affected by the update I believe has affected the site? While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Engagement drops, dwell time is low, and you are sending horrible signals to Google about user happiness. And I’m here to tell you that excessive pagination can drive users crazy, while also yielding horrible engagement signals.