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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Since February of 2011, I've helped a number of companies hit by Google's Panda algorithm. In particular, dwell time can be a very strong signal that your content is either meeting user expectations, or that it isn't.

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. I always explain Panda as a much deeper algorithm update at this stage than Penguin, and there could be a...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    What actions signal to Google that you took this seriously and that you know what to do? However, in this day of Panda and Penguin and 1-2 changes to Google's algorithm every day, the technical portion of SEO can't be overlooked or denied.

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Backlink and social signal data. Social signal metrics should be included in the monthly SEO report as well. SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking...