While these might seem logical at first glance, over the years IR folks have been divided as to what the actual value of these may be -- what is often called 'noise', (a.k.a.noise to signal ratio). Queries from automated tools (like a rank checker...
This problem was the driving force behind the initial emergence of vertical search, which enabled searchers to get a higher signal to noise ratio. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed...
It's simpler, more streamlined, cuts the signal to noise ratio by a great deal and allows them to focus on important issues at hand. So they are seeking to streamline the process and try to reduce the signal to noise ratio.
We already knew the link strategy in place was the right strategy; however the objective of this observation was to have some evidence to back up the direction that though our chosen activity, would naturally result in a pivot point, in terms of...
In the experiment conducted by Dominik Johnson, a surprising result was how much user attention Twitter's search results pages commanded, despite an extremely poor signal to noise ratio. Facebook Open Graph data layered on maps is that signal and...
The result will be a tectonic shift in companies rapidly investing in consumer behavior analytics, performance tracking, and improvements in the signal to noise ratio among competitive services on small screens.
The race for the White House will prove distracting and even divisive to our customers, and raise the noise-to-signal ratio considerably by competing for space in the search stream. Last week, we shared some New Years Resolutions from several...
