SEO News

Signal Noise Ratio

  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    This problem was the driving force behind the initial emergence of vertical search, which enabled searchers to get a higher signal to noise ratio. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed...

  2. Facebook Data Should Focus Eyes on Bing Local Results

    In the experiment conducted by Dominik Johnson, a surprising result was how much user attention Twitter's search results pages commanded, despite an extremely poor signal to noise ratio. Facebook Open Graph data layered on maps is that signal and...