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  1. Nuances of Spanish Language Search Marketing

    Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which page belongs to which country. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Updating your site with new content isn't enough to...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    But don't necessarily assume that just because there is a signal on Facebook or Twitter that Google is able to access that. While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the...