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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Measuring social media ROI can be a daunting task, but not impossible.

  2. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This works really well for podcasts, whitepapers etc.that can sit behind a sign up form. These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. Don’t always write down the initial idea as often the...

  3. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    This is a great sign that the community built through paid media was built with active, engaged, and interested Twitter users. Social media is one of the fastest growing industries in the marketing world.

  4. New Google Privacy Policy Combines User Data From All Google Services

    Google is telling everyone when they sign up that any information they submit to Google while logged in can be used with other Google services. Google’s new privacy announcement is frustrating and a little frightening,” Common Sense Media chief...