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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. In fact, in most accounts, your remarketing campaign should be one of your best...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Ever since Google made the change to use secure searches for those logged into their Google accounts, it was only a matter of time before the switch to where all searches were secure. If you've gone this long without using Google Webmaster Tools...

  3. Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts

    A partnership with WordPress and Typepad means that now bloggers on both platforms can sign in to their respective platforms using their Google+ accounts, automatically tying their accounts together without having to go through any of the...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Miscellaneous online accounts/subscriptions/tools totaling $_______ / year. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc.

  5. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...