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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    This means you don’t stop adding value once customers sign up for your paid service. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For people who hit the pricing page but had yet to sign up, I retargeted them with an 'It's Free, Duh! For people who hit any one of these pages but had yet to sign up, I showed the visitor a retargeting ad that spoke to the value of the client's...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Search engines and consumers get a very clear sign what this result will return. Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax.

  5. Google Analytics Language Report: What You Can Learn About Your Visitors

    The dollar sign means "end of the line" (which will match the two character variations), the pipe means "or" and the square brackets section means match a dash or an underscore after the "en". Languages with low pages per visit data may be a sign...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...