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Sides An Equation

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  1. The Future of Affiliate Marketing

    But the rub is, it really needs a middleman who wants to get seriously involved with both sides of the equation -- a "Super Aggregator" if you will. It's funny how most people see the affiliate marketing space as something independent of search.

  2. We're All Convertibles, And It's Time to Take the Top Down!

    These companies can work with both sides of the equation, using multivariate testing for publishers, as well as for the landing pages of advertisers. I've even heard comments that the CPC model may be shaky, and that pure CPA may soon be the only...

  3. In-House Vs. Outsourced: What Is the Best Solution?

    Marshall Simmonds from the New York Times suggested the use of an “embedded strategist,” and Jessica Bowman of Business.com pointed to the human side of the equation in saying that for the in-house specialist, “80 percent of the time is spent...

  4. Information Wants to be Valuable

    Over time, one side of the equation was left out. In the Nature e-debate, the arguments on all sides of the issue are compelling. Sure. Just try to find most original science, technology or medical research with your favorite search engine, and you...