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  1. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Many companies net out in the middle – high profile executives...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side...

  3. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    It will also increase your brand perception and credibility on the social media platforms to see some engagement between your company and main influencers, so it has an additional benefit. Regardless of whether you're in-house or agency-side, there...

  4. Why Real-Time Bidding is Set to Become Huge

    Demand-side platforms typically allow for highly targeted campaigns, which is fantastic. Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The excitement around this sexy new(ish) way of running display campaigns...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement. Juror Deborah Spencer told Fox News, "The hangup everybody couldn't get...