Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told us, “With the growing impact of social as a marketing channel as well as the rapid increase in mobile device/tablet usage, the average consumer touches more devices...
In October, Siddharth Shah of Efficient Frontier accused Google of brand bias: Google has been busy defending itself from accusations of bias in its local, organic, and paid results in recent weeks. Yesterday, Amit Singhal, Google Fellow and head...
Siddharth Shah Director, Business Analytics of Efficient Frontier makes the interesting point that ROAS is a deceptive metric and there are potentially more lessons to be learned. This week, all the large paid search platform providers are telling...
