SEO News

Siddharth Shah

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  1. Google Fights Claims of Bias in Instant, Local Search

    In October, Siddharth Shah of Efficient Frontier accused Google of brand bias: Google has been busy defending itself from accusations of bias in its local, organic, and paid results in recent weeks. Yesterday, Amit Singhal, Google Fellow and head...

  2. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

    Siddharth Shah Director, Business Analytics of Efficient Frontier makes the interesting point that ROAS is a deceptive metric and there are potentially more lessons to be learned. This week, all the large paid search platform providers are telling...