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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) Keep descriptions short and sweet Revenue-Boosting Mobile Campaign Elements for Local If you aren't using mobile-specific paid search ads, you're doing it wrong.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Examine page URL structure, especially for URLs that may cause duplicate content issues I will expand on this in a later column, but in short, a good checklist is as follows: These four major online channelsare:

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Inurl: Searches for a URL matching one of the keywords. A Short History of Google Dorking The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...