There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the duplicate content concerns). Getting back into this mind-set, we filtered out all "bad...
Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.
So what can savvy digital marketers do in the short term? In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image.
or via a customized short URL. A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of images by bouncing...
The short answer is yes. Remember that short, punchy videos are the key to attracting and engaging users. Type in the following URL: pinterest.com/source/yourwebsite.com (with your actual domain name inserted in place of yourwebsite.com).
Google also gives you the option to print your artistic masterpiece or share it by giving you a customized short URL. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo.
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Pass values in URL parameters and hidden form fields. He also noted that concerns about user privacy and changes in device usage will likely be challenges to face in the short term. During a keynote, Paul Feng, product management director, Google...
If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here. Product/service keyword in website URL Google Places was recently replaced with Google+ Local – a merging of Places and...
In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL...
Short-tail and longer-tail phrases, including relevant variations and modifiers that are relevant to the page. To test for this, enter your existing site URL and the staging URL for that page on the new site, and compare.
We could capitalize on short-term trends and leverage QDF to gain massive traffic in a relatively short period of time. Support URL re-writes The ability to lean on an existing platform gave us a short path to scale traffic.
Like so: facebook\.com|twitter\.com|linkedin|del\.icio\.us|delicious\.com|technorati|digg\.com|hootsuite|stumbleupon|netvibes|bloglines|faves\.com|aim\.com|friendfeed|blinklist|fark|furl|msplinks|myspace|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl...
A short, friendly URL that includes the category name (or related primary keyword “vampire twilight books”). The ideal would be to have the keyword right after the domain, though a category parent or folder structure should not impact the URL...
Keep the videos short – 3 to 7 minutes or so. Provide the URL of main news entry point as well as the entry points of major channels. If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center Blog, and – of...
Organize Your Domain and URL One place where you can use those painstakingly researched keywords is in your URL. You certainly want the most effective long- and short-tail keywords. Additionally, both Google and Yahoo will display the portions of...
Short, for SEO purposes (title tag/URL) It feels, in short, exciting. Short, emotional (Twitter/mobile) Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do...
I’ve seen short test like that results in cart conversion increases from up to 13 percent. AJ Kohn tells a story of how back in 2007 that he tested the difference between using initials in the URL of a Google AdWords test versus not using initials...
When combined with the right SEO experience, a technical audit can help turn a website around (and in a relatively short amount of time). You can also view each destination URL in a list in the new window, where you can flag questionable links...
